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Marketing Is A Contest For People's Attraction!
Marketing:-
Marketing is a way of thinking about business,
rather than a bundle of techniques. It's much more than just selling stuff and
collecting money. It's the connection between people and products, customers
and companies.
Benefits Of Marketing:-
- · Increases visibility of your brand
- · Develops lasting relationships with your audience
- · Improves brand awareness and recognition
- · Creates loyalty and trust, with both your current customers and prospects
- · Helps you to build authority and credibility
Tips to attract new customers
1. Identify Your Ideal
Client
Focus on your ideal client and
avoid making broad target market statements, such as every woman, every man or
all baby boomers. Few products appeal to that vast of a group of people and
overstating your market will prevent you from developing viable targeted
strategies for attracting clients.
2. Discover Where Your Customer Lives
With
your targeted customers in mind, "identify those places where they are
likely to be found (media, online, offline, mail, etc.). Where you look for
customers will depend on the nature of your business. Some good online
locations include forums and social media pages, including your own and those
of similar or complementary businesses. Offline, you can meet plenty of
potential customers at conferences and conventions in your industry.
3. Know Your Business
Inside and Out
Thoroughly
understanding your industry and having a firm knowledge of your product or
service is critical to being able to attract interested clients. When you know
your product backward and forward, that fact comes through. The people who
would be interested in your offerings can see how knowledgeable you are and
will seek your assistance.
4. Try Direct Response
Marketing
Create
messages directed at your target market.
Create ads that attract your ideal clients by giving them something of
value for free to get them started in your funnel. Learn all you can about
direct response marketing practices because they will teach you to focus on
results that matter. Create compelling messages that tell your ideal audience
why they'd have to be a fool not to work with you. Show them you understand
their pain, and can make it go away faster and cheaper than they could without
you.
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